Record-Low 31.3 Million Watched Obama’s Last State of the Union Address
President Barack Obama’s final State of the Union speech had a record-low turnout when compared to his previous speeches.
Obama’s final address saw 31.3 million people tune in and watch the president. In contrast, President Bill Clinton’s 1993 speech achieved a viewership of 66.9 million.
USA Today reports:
The ratings count the 12 networks that carried the address live: ABC, Al Jazeera America, Azteca, CBS, CNN, FOX, FOX Business Network, FOX News Channel, Galavision, MSNBC, NBC and NBC Universo. Spanish-language Univision also carried the speech on tape delay.
In the past, the White House has argued that the television ratings do not include other ways people follow the State of the Union address on streaming video sites like YouTube and social media channels like Facebook, Twitter and Instagram. This year, the White House added Amazon video and Snapchat to the mix.
Nielsen said 9.8 million people saw one or more of the 2.6 million tweets sent in the United States about the speech. The Twitter audience peaked at 30,600 tweets-per-minute immediately after the president’s speech.
Photo credit: Variety.