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Under Armour CEO Walks Back Support of Trump in Full-Page Newspaper Ad

Under Armour CEO Kevin Plank walked back his pro-Trump comments on Wednesday in a full-page advertisement in his hometown newspaper, The Baltimore Sun.

The Hill reports:

The ad, which states the company is “publicly opposing the travel ban,” appeared to be in response to comments Plank made earlier this month on CNBC, calling Trump “an asset to the country” and a “pro-business president.”

“To have such a pro-business president is something that is a real asset for the country. People can really grab that opportunity. He wants to build things. He wants to make bold decisions and be really decisive,” Plank said in the interview.

The comments sparked a boycott by some against Under Armour, including criticism from celebrities such as Dwayne “The Rock” Johnson.

“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent,” the ad, addressed to Baltimore, reads. “I want to clarify to our hometown exactly the values for which Under Armour and I stand.”

While the letter never directly mentions Trump, it says the company stands for equal rights, praises immigration as a “source of strength, diversity and innovation,” and comes out against Trump’s executive order on immigration and refugees.

“I personally believe that immigration is the foundation of our country’s exceptionalism,” Plank wrote.

Photo credit: Under Armour.

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