CNN: Can KKK ‘Successfully Rebrand?’
CNN’s Ashley Fantz interviewed a Ku Klux Klan leader and then asked if the KKK can “successfully rebrand” following last week’s multiple homicide at the hands of former Klansman Frazier Glenn Miller.
Fantz spoke to Frank Arcona, the Imperial Wizard of the Traditionalist American Knights of the Ku Klux Clann, who said “What this guy just did set back everything I’ve been trying to do for years. I believe in racial separation but it doesn’t have to be violent. People in the Klan are professional people, business people, working types. We are a legitimate organization.”
Arcona then said that the “new Klan” is “about educating people to our ideas and getting people to see our point of view to… help change things.”
Fantz then brought in marketing experts to ask if that kind of “rebranding” was possible.
Marketing consultant Laura Ries said “They stand for hatred; they always have. Maybe they don’t believe in shooting up a center for Jewish people, but they still support beliefs that are beyond the scope of understanding for most people and certainly the freedom and equality our country believes in.”
Ries then insinuated that the KKK suffers from a public image problem because they don’t have one main leader. “The KKK doesn’t have a Pope,” she said. “Look at what that guy has done. You have to have a leader like that to make people believe a change has happened.”
Dan Hill, another marketing expert, then said that “Disney is happiness. Nike is you’re proud you ran the race. The Aryan Brotherhood – that’s somewhere on the spectrum of rage and outrage. We are talking about an emotion that leads to violence. If you use that rhetoric, you can’t say you didn’t expect that kind of reaction.”