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Republican Sen. Ted Cruz’s Coloring Book Producing Record-Breaking Sales

The coloring book featuring Republican Sen. Ted Cruz may have seemed like a gimmick, but it’s actually pulling in remarkable sales. St. Louis publisher Really Big Coloring Books Inc. has released an activity and coloring book called U.S. Sen. Ted Cruz to the Future. The book has sold over 20,000 copies after just six days, half of which came in the first 24 hours.

Company founder Wayne Bell said a third round of printing has already been made and those books are also starting to sell. “At this point, I would almost call it a phenomenon,” said Bell. “It’s beyond us. We’re just trying to catch up with the printing.”  Cruz was not involved in the production of the book and has not commented on its sales. However, his spokeswoman Catherine Frazier said that, “We hope all who enjoy the book color it in bright bold colors, and not pale pastels, just as Ronald Reagan would have wanted.”

Unsurprisingly, the book is generating controversy for some of its content. The coloring book states that Obama has a “consistent disregard” for constitutional rights and that the Affordable Care Act is “worse than any war.” Really Big Coloring Books described their new project as “a non-partisan, fact-driven view of how Texas Sen. Rafael Edward ‘Ted’ Cruz became a U.S. senator and details, through his quotes and public information, his ideas for what he believes will help America grow.”

Perhaps unsurprisingly, religion also plays a central role in the coloring book; kids can color in the Ten Commandments on a page devoted to the U.S. national motto, “In God We Trust.” Cruz has only been in office since January, but many Republicans are touting him as a likely candidate for the 2016 Presidential election.

(Photo: Reuters)

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