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Kirk Cameron is Mobilizing Evangelicals to Give His Bad Movie a Good Review, Why You Should Care

Kirk Cameron’s ‘Saving Christmas’ is a self-absorbed (Cameron even names his own character ‘Kirk’) pseudo-historical romp through the history of Christmas aimed at evangelical audiences.

It also makes no bones about the fact it is actually a sermon on the ‘War on Christmas.’

“Every year at Christmas time it seems the baby in the manger takes more and more of a backseat to retail sales, Santa Claus, and political correctness,” the promo reads. “With “Merry Christmas” being replaced by ‘Seasons Greetings’ and court ordered removal of public nativity scenes, the fruit of Mary’s womb is falling on hard times.”

Not surprisingly, critics tore the 80-minute schlock apart, earning it a less than 10 percent approval rating on Rotten Tomatoes.

One reviewer even pointed out not only is Cameron guilty of bad acting, he seems to have gotten the whole Christianity thing wrong too.

“Perhaps the only Christmas movie I can think of, especially of the religious-themed variety, that seems to flat-out endorse materialism, greed and outright gluttony,” Peter Sobczynski said of the consumerism-Christian mash-up.

Yet, while it was largely expected that Cameron’s shoddily-constructed piece would not fare well among critics, it is what happened next that should cause the rest of us to take pause.

When faced with bad reviews, Cameron simply turned to Facebook and asked his followers to write a rave of his flick, stressing it was really a battle between us and them (them of course being embattled Christians).

“Send the message to all the critics that WE decide what movies we want our families to see!” Cameron said, not seeming to care if they saw the movie or not. “If 2,000 of you (out of almost 2 million on this page) take a minute to rate Saving Christmas, it will give the film a huge boost and more will see it as a result!”

As a result, his Rotten Tomatoes reviews have turned into a praise fest, with one reviewer named Heather R. commenting, “Praise our Father for blessing us with Kirk and movies that we WANT to see in the theater,” and others offering similar Jesus-centric sentiment often with little comment on the movie itself.

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What is really scary,  though, is it took only a hint of carefully packaged fearmongering on Facebook to drove so many to ‘vote’ for Cameron’s film.

Moreover, many of the ‘reviewers’ did not care about the content of the film, only that it was packaged as protection of  ‘Christianity.’

In fact, all Cameron had to say was that Christians were not being ‘heard’ and many ran to his side to join his self-appointed crusade, which unfortunate, considering that is exactly the tack so many far-right politicians are taking too.

Photo Credit: Facebook

About the author

Tamar is a New York based freelance writer and photographer whose work has appeared in over 15 publications. You can catch her work regularly on Issue Hawk, Latest, Jspace, and MediaGlobal.